How Viral Marketing Improves Online Efficiency

As a business consultant, working with clients during the day, most of my marketing is at night and weekends at my computer.  I have found that viral marketing is a promotional strategy that has been in use for quite some time and has transitioned over onto the internet quite successfully. The strength behind this particular advertising technique is in its ability to help businesses spread their marketing message a whole lot faster and with less effort. In this way it helps to not only boost your exposure but also your ability to work much more efficiently as well!

Here are 3 significant ways in which any online business can expect to benefit by using this particular promotional strategy.

Time Efficient

Typically this advertising technique involves little more than sharing your marketing message with a relatively smaller crowd who then spread the word. As a time management technique, working online offers the advantage in many cases of automating your efforts even further resulting in greater savings of time! As any entrepreneur will tell you time is money and therefore a precious commodity that should be used wisely!

Cost Efficient

In most cases advertising in a viral manner online involves distributing free reports or leaving business links at social site, forums, bookmarking sites or even blogging. In every case there is little or no out of pocket expenses making this advertising technique very cost efficient!

Energy Efficient

With an organized office as a foundation to being efficient, your office organization is then improved by the flow of processes.  By leveraging the efforts of others you are able to channel the energy you have saved into other areas of your business. As an entrepreneur this is extremely important since most functions and/or business tasks are left up to you to complete. Avoiding fatigue in this way helps you maintain a mental alertness that can be use in more constructive and creative ways. Your mistakes will be minimized and your ability to produce more and stay motivated will benefit as well!

Remember when fatigue does set in your drive will obviously lessen and as pointed out and will also be very likely to making errors. What will happen here is that not only do your errors add business inefficiencies they also require more time and effort down the road to resolve!


Probably the most important aspect viral marketing provides business or person is being able to leverage the hard work of others to spread your marketing objectives. Whenever this advertising strategy is applied online the benefits it provides magnify because of the automation and global audience the internet can supply! The single biggest advantage this promotional strategy offers is the improve efficiencies a business can experience as assessed above. It so makes sense that if you can increase efficiency you will also boost productivity in doing so leading to more sales and profits. With that said there appears to be little reasoning as to why you would not want to include this powerful marketing strategy into your online marketing mix!